Imagine how your customers are feeling when they arrive on your Help Center. Maybe they’re confused about how a feature works, frustrated that they can’t figure out a particular problem or hungry to learn, for example. Your content should help customers get what they need. So keep your advice to the point, accessible, empowering and friendly. 

Walk through tricky workflows to experience your customers' actual pain points. It'll give your writing real empathy, and your readers will feel it. Then when writing your article you should address these pain points and say things like: